Instagram on copying Snapchat: “This is the way the tech industry works”

That’s Instagram’s VP of Product Kevin Weil’s perspective about cloning Snapchat. He’s the man in charge of bringing Snap CEO Evan Spiegel’s vision to a much larger audience, reforging his features for the mainstream, and then taking Instagram a step further.

But rather than showing guilt, remorse, or reluctance about copying what’s worked for Snap, he sees it as a foregone conclusion — the inevitable march of progress where you either step in line or get left behind.

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